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	<title>Comments on: Making Entrepreneurial Music &#8211; One Man&#8217;s Protest Song</title>
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		<title>By: Mediazoic</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-74</link>
		<dc:creator>Mediazoic</dc:creator>
		<pubDate>Mon, 19 Apr 2010 17:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-74</guid>
		<description>Thanks, Dave. I agree that the &quot;disc jockey&quot; moniker doesn&#039;t really apply. When we were looking at names for Mediazoic&#039;s first product, for Internet &quot;deejays&quot;, we talked about various alternatives but never really came up with one. I do like the &quot;jockey&quot; image, which suggests the active &quot;riding/driving&quot; nature of someone choosing good music to share. Along with your &quot;master&quot; (as in Jedi or Zen master?), other images that might work could be &quot;pilot&quot; or &quot;captain&quot;.

This is where crowd-sourcing might work - I agree with your idea that we put it out to the community to see if we can coin a new phrase more in keeping with the times.</description>
		<content:encoded><![CDATA[<p>Thanks, Dave. I agree that the &#8220;disc jockey&#8221; moniker doesn&#8217;t really apply. When we were looking at names for Mediazoic&#8217;s first product, for Internet &#8220;deejays&#8221;, we talked about various alternatives but never really came up with one. I do like the &#8220;jockey&#8221; image, which suggests the active &#8220;riding/driving&#8221; nature of someone choosing good music to share. Along with your &#8220;master&#8221; (as in Jedi or Zen master?), other images that might work could be &#8220;pilot&#8221; or &#8220;captain&#8221;.</p>
<p>This is where crowd-sourcing might work &#8211; I agree with your idea that we put it out to the community to see if we can coin a new phrase more in keeping with the times.</p>
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		<title>By: Dave Charles PM</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-73</link>
		<dc:creator>Dave Charles PM</dc:creator>
		<pubDate>Mon, 19 Apr 2010 14:48:41 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-73</guid>
		<description>DJ&#039;s

Are we ready for a change Greg.  NO MORE DJ&#039;s.  We are no longer Disc Jockey.
We are &#039;MUSIC MASTERS&#039;.  Those to can put and theme a show should be called what they truly are.  MUSIC MASTERS.  Take the lead on this.  Maybe put it out to your network and see what comes back.   I used to be a DJ but now I&#039;m a MM.

Dave Charles</description>
		<content:encoded><![CDATA[<p>DJ&#8217;s</p>
<p>Are we ready for a change Greg.  NO MORE DJ&#8217;s.  We are no longer Disc Jockey.<br />
We are &#8216;MUSIC MASTERS&#8217;.  Those to can put and theme a show should be called what they truly are.  MUSIC MASTERS.  Take the lead on this.  Maybe put it out to your network and see what comes back.   I used to be a DJ but now I&#8217;m a MM.</p>
<p>Dave Charles</p>
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		<title>By: chloe singer</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-66</link>
		<dc:creator>chloe singer</dc:creator>
		<pubDate>Fri, 26 Mar 2010 23:53:15 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-66</guid>
		<description>Maybe Brian, by your values, you should have said NOTHING.</description>
		<content:encoded><![CDATA[<p>Maybe Brian, by your values, you should have said NOTHING.</p>
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		<title>By: Building Bridges Connects Today&#8217;s Music Business &#124; fyimusic.ca</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-15</link>
		<dc:creator>Building Bridges Connects Today&#8217;s Music Business &#124; fyimusic.ca</dc:creator>
		<pubDate>Wed, 04 Nov 2009 12:53:08 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-15</guid>
		<description>[...] way I started was to construct a couple posts, of the digital kind, one about monetizing music and the other about what I found most divisive about the industry. Since then, a diverse little armada of feedback [...]</description>
		<content:encoded><![CDATA[<p>[...] way I started was to construct a couple posts, of the digital kind, one about monetizing music and the other about what I found most divisive about the industry. Since then, a diverse little armada of feedback [...]</p>
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		<title>By: Mediazoic</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-14</link>
		<dc:creator>Mediazoic</dc:creator>
		<pubDate>Sat, 24 Oct 2009 15:57:54 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-14</guid>
		<description>Physicist - Thanks for your comments. I appreciate your taking the time to read and digest my post.

There are indeed miracles in physics, until they are fully understood, and with so much of physics as yet not fully understood, that leaves a lot of miracles. Particle spin, string and membrane theory, and even gravity are a few of my favourites.

As for artists wanting to benefit from their work, I think the question is one of extent. I know quite a few musicians who are happy just to be able to make enough to continue making music - that is the type I&#039;m referencing in my comment about the desirability of artistic patronage. Certainly, that doesn&#039;t cover every musician, and perhaps it doesn&#039;t even cover most. There&#039;s a great interview with Moby in which he addresses this very point, at:

http://kara.allthingsd.com/20090811/mossberg-does-moby/

I certainly did not say or mean to imply that even the most obviously &quot;shark-like&quot; music industry folks are evil. In fact, I took pains to show that it is the process itself that I think is the issue. Put another way, sharks are a part of the ocean&#039;s ecosystem, and are as essential to its well-being as any other other creature. Just as one creature&#039;s prey is another creature&#039;s predator, one person&#039;s &quot;exploitation&quot; is another person&#039;s promotion.

Finally, I&#039;m not sure where I led a reader to believe that our application had anything to do with &quot;putting artistâ€™s songs on our website and putting Google ads around them&quot;. In fact, our application is nothing like that - it is a completely new way of delivering music that has nothing to with putting songs on web sites and nothing to do with Google ads, although you were correct in assuming that there is a revenue split for the artist. I hope when I finally get to let the cat out of the bag that you&#039;ll be pleasantly surprised at what you find.</description>
		<content:encoded><![CDATA[<p>Physicist &#8211; Thanks for your comments. I appreciate your taking the time to read and digest my post.</p>
<p>There are indeed miracles in physics, until they are fully understood, and with so much of physics as yet not fully understood, that leaves a lot of miracles. Particle spin, string and membrane theory, and even gravity are a few of my favourites.</p>
<p>As for artists wanting to benefit from their work, I think the question is one of extent. I know quite a few musicians who are happy just to be able to make enough to continue making music &#8211; that is the type I&#8217;m referencing in my comment about the desirability of artistic patronage. Certainly, that doesn&#8217;t cover every musician, and perhaps it doesn&#8217;t even cover most. There&#8217;s a great interview with Moby in which he addresses this very point, at:</p>
<p><a href="http://kara.allthingsd.com/20090811/mossberg-does-moby/" rel="nofollow">http://kara.allthingsd.com/20090811/mossberg-does-moby/</a></p>
<p>I certainly did not say or mean to imply that even the most obviously &#8220;shark-like&#8221; music industry folks are evil. In fact, I took pains to show that it is the process itself that I think is the issue. Put another way, sharks are a part of the ocean&#8217;s ecosystem, and are as essential to its well-being as any other other creature. Just as one creature&#8217;s prey is another creature&#8217;s predator, one person&#8217;s &#8220;exploitation&#8221; is another person&#8217;s promotion.</p>
<p>Finally, I&#8217;m not sure where I led a reader to believe that our application had anything to do with &#8220;putting artistâ€™s songs on our website and putting Google ads around them&#8221;. In fact, our application is nothing like that &#8211; it is a completely new way of delivering music that has nothing to with putting songs on web sites and nothing to do with Google ads, although you were correct in assuming that there is a revenue split for the artist. I hope when I finally get to let the cat out of the bag that you&#8217;ll be pleasantly surprised at what you find.</p>
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		<title>By: Physicist</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-13</link>
		<dc:creator>Physicist</dc:creator>
		<pubDate>Fri, 23 Oct 2009 21:17:43 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-13</guid>
		<description>There are no miracles in physics.

Three things:

&lt;cite&gt;What I really need as an artist is creative space, courtesy of a benefactor who doesnâ€™t really care about making money&lt;/cite&gt;

I think artists want to benefit from their work as much as everybody else. If this was real artist&#039;s attitude s/he would not need &lt;cite&gt;patrons...to be in it more for the money than the art&lt;/cite&gt; but rather would upload her/his songs to a website and let people listen to them for free, and maybe &lt;cite&gt;to just make a decent living&lt;/cite&gt; s/he would put Google ads around it. This is one thing.

Humans do exploit other humans for their own benefits, it is in our nature. And yes, music industry does it too. It exploits musicians and their fans. Artists want to sell their songs for as much as they can. The fans try to get them the cheapest way, possibly by torrent or the like. Music industry solves this problem by staying in the middle. So they are not all evil. They are helping artists to draw money from their fans and providing the fans with the music. Everybody should be happy, but humans are also greedy so we keep complaining. This is the second thing.

Mediazoic&#039;s role here is (there is nothing wrong with it, it is the way is should be, it is physics) to take part of the music industry&#039;s business and make both sides of the fence (the fans and artists) to complain little less. So, Mediazoic will put artist&#039;s songs on their website and put Google ads around them and do a revenue split between themselves and the artist. The fans will listen for free as they wanted but they have to click the ads. That is the third thing.

The money equation remains constant.</description>
		<content:encoded><![CDATA[<p>There are no miracles in physics.</p>
<p>Three things:</p>
<p><cite>What I really need as an artist is creative space, courtesy of a benefactor who doesnâ€™t really care about making money</cite></p>
<p>I think artists want to benefit from their work as much as everybody else. If this was real artist&#8217;s attitude s/he would not need <cite>patrons&#8230;to be in it more for the money than the art</cite> but rather would upload her/his songs to a website and let people listen to them for free, and maybe <cite>to just make a decent living</cite> s/he would put Google ads around it. This is one thing.</p>
<p>Humans do exploit other humans for their own benefits, it is in our nature. And yes, music industry does it too. It exploits musicians and their fans. Artists want to sell their songs for as much as they can. The fans try to get them the cheapest way, possibly by torrent or the like. Music industry solves this problem by staying in the middle. So they are not all evil. They are helping artists to draw money from their fans and providing the fans with the music. Everybody should be happy, but humans are also greedy so we keep complaining. This is the second thing.</p>
<p>Mediazoic&#8217;s role here is (there is nothing wrong with it, it is the way is should be, it is physics) to take part of the music industry&#8217;s business and make both sides of the fence (the fans and artists) to complain little less. So, Mediazoic will put artist&#8217;s songs on their website and put Google ads around them and do a revenue split between themselves and the artist. The fans will listen for free as they wanted but they have to click the ads. That is the third thing.</p>
<p>The money equation remains constant.</p>
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	<item>
		<title>By: Mediazoic</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-12</link>
		<dc:creator>Mediazoic</dc:creator>
		<pubDate>Thu, 22 Oct 2009 20:18:38 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-12</guid>
		<description>Brian: Arlo Guthrie&#039;s &quot;Alice&#039;s Restaurant&quot; was long too, and sometimes hard to follow, but it needed to be said.</description>
		<content:encoded><![CDATA[<p>Brian: Arlo Guthrie&#8217;s &#8220;Alice&#8217;s Restaurant&#8221; was long too, and sometimes hard to follow, but it needed to be said.</p>
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		<title>By: Brian</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-11</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 22 Oct 2009 01:00:47 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-11</guid>
		<description>Try to be terse.  No one has the time for these things.</description>
		<content:encoded><![CDATA[<p>Try to be terse.  No one has the time for these things.</p>
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		<title>By: Mediazoic</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-10</link>
		<dc:creator>Mediazoic</dc:creator>
		<pubDate>Sun, 18 Oct 2009 17:03:05 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-10</guid>
		<description>Thanks for this deeply personal and well-considered comment, Eugenie. I&#039;m a former cancer patient myself, now six years cancer-free, so I can keenly appreciate how being diagnosed with it compels a person to look inward and find a way of dealing with things that puts her or his own mental and physical health first. I sincerely hope you are successful in your own battle.

I definitely agree with your &quot;diagnosis&quot; about envy of other peoples&#039; success. Because there are a few &quot;overnight successes&quot;, some are led to believe that such a path is the rule rather than the exception, when you and I both know that just isn&#039;t the way things work. A focus on research and best practices is great advice - find the positive paths to keeping you going where and when you can, and pretty soon you&#039;ll realize you&#039;re just where you wanted to be.</description>
		<content:encoded><![CDATA[<p>Thanks for this deeply personal and well-considered comment, Eugenie. I&#8217;m a former cancer patient myself, now six years cancer-free, so I can keenly appreciate how being diagnosed with it compels a person to look inward and find a way of dealing with things that puts her or his own mental and physical health first. I sincerely hope you are successful in your own battle.</p>
<p>I definitely agree with your &#8220;diagnosis&#8221; about envy of other peoples&#8217; success. Because there are a few &#8220;overnight successes&#8221;, some are led to believe that such a path is the rule rather than the exception, when you and I both know that just isn&#8217;t the way things work. A focus on research and best practices is great advice &#8211; find the positive paths to keeping you going where and when you can, and pretty soon you&#8217;ll realize you&#8217;re just where you wanted to be.</p>
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		<title>By: Eugenie Arrowsmith</title>
		<link>http://mediazoic.com/2009/10/making-entrepreneurial-music-one-mans-protest-song/comment-page-1/#comment-9</link>
		<dc:creator>Eugenie Arrowsmith</dc:creator>
		<pubDate>Sat, 17 Oct 2009 07:55:15 +0000</pubDate>
		<guid isPermaLink="false">http://mediazoic.com/?p=64#comment-9</guid>
		<description>I have worked in the music industry for all of my adult life and for the last year I have been battling breast cancer. I see the dilemma and conflict outlined in your article as something that applies to the broader business community at a Global level.  The balance between innovation and creativity and commerce is historically a difficult one. If you site the &#039;cure for cancer&#039; argument I would just like to point out that there is a similar conflict in the search for that cure. Opinion is divided between conventional and unconventional treatments and when you actually get the big &#039;C&#039; diagnosis this is baffling. On the one had all your hippy friends will try to convince you to eat raw food.  On the other the medical profession tell you, your situation is life threatening if you don&#039;t follow the surgery, chemo, radiotherapy route. With young children it is hard to ignore Doctors so I followed the conventional path and then read Dr David Servan-Schreiber&#039;s book &#039;The Anti Cancer Diet&#039;, he is a Doctor and he has had Cancer a few times and he has used alternative medicine and had chemo in his fight against the disease. As he states there is Science that is backing up the link between diet and a cure for the big &#039;C&#039; but the problem is no one can commercialize the raspberry or green tea or tumeric because they are all freely available and all oddly enough effective against cancer. Tumeric and green tea cause cancer cells to implode in the lab.  Similarly human beings make music freely to express something they have to express, therefore how do you make that expression commercially viable? The truth is people who want to make money and artists are always going to have differing agendas. I came into this industry as a green hippy kid who wrote poetry and who suddenly found herself signed to a major label and making a half a million pound album. Which inevitably never saw the light of day. I then realized I loved music so much that I would work with it, in it anyway I could, so I became a PR/Plugger for independent  musicians and labels and that is where I have spent most of my life. After a long break from music I have started writing again and I do it because I love it. I have learnt a great deal about the &#039;dark side&#039; of the industry but I refuse to give up. For me it is all about balance and not letting the prevailing ethos get to you and staying true to your own ethics. I have seen the calm, measured and balanced approach get results for many artists who thrive outside the limits of the mainstream machine. That is what inspires me and as I come out of the biggest crisis of my adult life, that is my focus as I approach my muse with renewed faith.  So much is possible now if you hold onto your vision with integrity. The old boys may be clinging onto there outworn structures because they can but I believe the wider community can see that the system is unfair and in the end they will go looking for other sources of information. It is easy to entrance my kids with X Factor dreams of a new kind of hyper-super super stardom and I love the wish fulfillment of seeing these artists and records reach the top of the charts and breaking all sales records since recorded time (perfect at Christmas). However we all know it is a system and a predictable process where all the retail positioning and marketing are in place months before the record is recorded or the &#039;winner&#039; is &#039;chosen&#039; by the public. The cancer that I would like to address is the fragmentation of the independent sector and our almost codependent envy of other peoples success within the current or historic systems. Focus on what you can do and don&#039;t give your power away, there are con men in the independent sector and there are ethical people working at major labels. In the end the future is in our hands, for myself when dealing with the metaphysical &#039;musical cancer&#039; or the actual version on a physical level, I research and I look for best practice wherever it may be, in the establishment or on the fringes because in my heart I know my life depends on it as an artist and as a living vital human being.</description>
		<content:encoded><![CDATA[<p>I have worked in the music industry for all of my adult life and for the last year I have been battling breast cancer. I see the dilemma and conflict outlined in your article as something that applies to the broader business community at a Global level.  The balance between innovation and creativity and commerce is historically a difficult one. If you site the &#8216;cure for cancer&#8217; argument I would just like to point out that there is a similar conflict in the search for that cure. Opinion is divided between conventional and unconventional treatments and when you actually get the big &#8216;C&#8217; diagnosis this is baffling. On the one had all your hippy friends will try to convince you to eat raw food.  On the other the medical profession tell you, your situation is life threatening if you don&#8217;t follow the surgery, chemo, radiotherapy route. With young children it is hard to ignore Doctors so I followed the conventional path and then read Dr David Servan-Schreiber&#8217;s book &#8216;The Anti Cancer Diet&#8217;, he is a Doctor and he has had Cancer a few times and he has used alternative medicine and had chemo in his fight against the disease. As he states there is Science that is backing up the link between diet and a cure for the big &#8216;C&#8217; but the problem is no one can commercialize the raspberry or green tea or tumeric because they are all freely available and all oddly enough effective against cancer. Tumeric and green tea cause cancer cells to implode in the lab.  Similarly human beings make music freely to express something they have to express, therefore how do you make that expression commercially viable? The truth is people who want to make money and artists are always going to have differing agendas. I came into this industry as a green hippy kid who wrote poetry and who suddenly found herself signed to a major label and making a half a million pound album. Which inevitably never saw the light of day. I then realized I loved music so much that I would work with it, in it anyway I could, so I became a PR/Plugger for independent  musicians and labels and that is where I have spent most of my life. After a long break from music I have started writing again and I do it because I love it. I have learnt a great deal about the &#8216;dark side&#8217; of the industry but I refuse to give up. For me it is all about balance and not letting the prevailing ethos get to you and staying true to your own ethics. I have seen the calm, measured and balanced approach get results for many artists who thrive outside the limits of the mainstream machine. That is what inspires me and as I come out of the biggest crisis of my adult life, that is my focus as I approach my muse with renewed faith.  So much is possible now if you hold onto your vision with integrity. The old boys may be clinging onto there outworn structures because they can but I believe the wider community can see that the system is unfair and in the end they will go looking for other sources of information. It is easy to entrance my kids with X Factor dreams of a new kind of hyper-super super stardom and I love the wish fulfillment of seeing these artists and records reach the top of the charts and breaking all sales records since recorded time (perfect at Christmas). However we all know it is a system and a predictable process where all the retail positioning and marketing are in place months before the record is recorded or the &#8216;winner&#8217; is &#8216;chosen&#8217; by the public. The cancer that I would like to address is the fragmentation of the independent sector and our almost codependent envy of other peoples success within the current or historic systems. Focus on what you can do and don&#8217;t give your power away, there are con men in the independent sector and there are ethical people working at major labels. In the end the future is in our hands, for myself when dealing with the metaphysical &#8216;musical cancer&#8217; or the actual version on a physical level, I research and I look for best practice wherever it may be, in the establishment or on the fringes because in my heart I know my life depends on it as an artist and as a living vital human being.</p>
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